Perception is everything – how to ensure your communications genuinely reflect the nature of your school

Julie Drummond - Drummond Central

Julie has worked in marketing for over 20 years. She founded Drummond Central in 2004 and has built an award-winning agency that’s proud to be a member of the IPA. The agency is active in the majority of territories around the world and is recognised globally for its work. The agency has a 44-strong team made up of an eclectic group of talented, forward-thinking individuals.

Drummond Central is a strategic marketing, creative and digital agency that advises many clients. Current clients of Drummond Central include bet365, Stoke City Football Club, Atom Bank, Omega Plc and the NHS.

Julie has been responsible for leading some of the most effective advertising and brand communication campaigns in the UK, Europe and globally. She has a master's degree in marketing and, separate to agency life, she tries to fit in Ashtanga yoga practice where she can. She can do a mean headstand!

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