PEBE

Named after the acronym for a ‘Personal Best’, PEBE is transforming girls’ experiences in sport by bringing confidence-boosting education and expert sports bra fittings directly into schools. Empowering young women to achieve their Personal Best by ensuring they are supported, fitted with the right sports bra – often for the very first time. Research shows that worries about breast development is a key reason why girls drop out of sport during puberty. PEBE are here to change that!

Offering an inclusive size range and delivering sports bras ranked #1 on the market for performance, PEBE works alongside clubs, schools, and communities to eliminate breasts as a barrier to exercise. Their unique market-leading products are designed specifically for growing teens and busy school days, featuring adjustability allowing for fluctuations in size as well as a breadth of sports and exercise.

PEBE focus on education, delivering in-person experiences and performance-led education on breast health, body confidence, and the importance of wearing the correct bra size, helping them feel comfortable and ready for the pitch.

Featured in Women’s Health, Stylist, and Runner’s World, and tested by leading experts, PEBE’s sports bras are built on years of scientific research. PEBE is on a mission to help every girl and woman feel confident, supported, and unstoppable in sport.